2024 Digital Marketing Guide for Home Service Businesses

Karl Finnbogason

Karl has been working in the marketing industry for the past 10 years and has worked with some of the largest businesses in the world

From contractors to electricians to plumbers and everything in between, companies in the home services industry offer a broad range of services that everyone needs. However, with countless choices available to consumers, how can you ensure your business receives the visibility it requires to thrive?

At Astrado Marketing Group, we specialize in enhancing your marketing strategies as a home service provider to boost your business success. With our expert advice on SEO, PPC, social media, website design and development, and other areas, we can help elevate your company in the digital marketing landscape. Discover more in our comprehensive guide tailored for the home services industry!

What is the Goal of Digital Marketing, and Why Do You Need It?

Digital marketing allows companies to contact their ideal clients and inform them about their services. A strong internet presence is vital to your company’s success, and tactics like content optimization and technological site advancements improve your visibility and make it easier for potential customers to find you.

Digital marketing is essential for home services, building brand awareness, tracking leads, and driving sales. A solid online presence enhances industry credibility and fosters customer engagement with your business.

Can Your Business Choose to Invest in Digital Marketing Services?

Absolutely! Each service enhances your business’s online presence, and you can choose which areas you want to focus on. Suppose your company decides it’s time to grow and add more services. In that case, you can continually expand into other SEO and PPC opportunities to see various results in your digital marketing efforts.

What About Social Media? Should I Increase My Presence There? Should I Run Ads on Those Platforms?

Although social media may not offer all the advantages of SEO, it is a valuable way to connect with your target audience and inform them about your products, services, industry news, and business updates.

Advertisements on social network sites like Facebook, LinkedIn, Instagram, and Twitter may help you present your services to the people who are most interested in them. Our professionals can help you cultivate more leads by creating captivating ad text and managing social media marketing campaigns.

How Can Digital Marketing Enhance Your Home Services Business?

Implementing digital marketing strategies for home services will boost your business by generating new leads and increasing overall traffic. It will also allow you to outpace competitors and maintain a consistent flow of leads for your expanding business.

If you need further appealing, consider the following striking statistics:

  • 86% of consumers examine an average of ten reviews to assess the credibility of a local business (Invoca).
  • According to Invoca, 55% of consumers search online before scheduling an appointment.
  • According to BrightLocal, 98% of people who investigate local companies utilize the Internet.
  • 40% of home service seekers who phone a company eventually make a purchase (Invoca).
  • Mobile device searches for home services, such as “plumbers near me,” have increased by 288% year-over-year (Invoca).
  • Home services ads’ average click-through rate (CTR) is 4.80% (Local IQ).
  • 78% of smartphone searches for local services lead to a purchase within 24 hours (Invoca).
  • When searching for residential services, about 81.6% of clients do not have a specific business in mind.

What Should You Do If You Are Not Reaching My Target Audience?

No need to worry if something isn’t working as expected. We can discuss and identify the necessary improvements. After reviewing the situation, our team will make the appropriate adjustments and pivot strategies to ensure optimal results. Since digital marketing is ever-evolving, Keeping an open and collaborative connection with your digital marketing company is critical for getting optimal results.

Do You Really Need a Blog?

Absolutely! According to 71% of bloggers, SEO is now considered one of the critical elements in driving organic traffic. Therefore, if your business focuses on home services and you want to enhance your search engine rankings, regularly writing blog posts can showcase your industry expertise to potential clients.

Is Local SEO Important for Home Services Businesses?

Local SEO is crucial for any marketing strategy for a locally-focused business like yours. Having locally focused content on your website, such as dedicated landing pages for each service area, is essential. Equally important is achieving a high ranking in Google’s local map pack, a critical component of local SEO.

With the increasing number of proximity-based searches, it is very important to rank on local search engine searches. Our team has proven expertise, and we can easily help you get that visibility.

Need More Google Reviews? Can We Help You?

Yes! Many positive Google reviews will improve your visibility on search engines and motivate potential customers to contact you. You can gather reviews by asking for them in social media posts, including links in email newsletters and through direct requests. Our experienced team members can help you develop effective strategies to get the strong reviews you need to grow your business.

Should You Redesign Your Website and Launch a New Campaign?

It would help if you thought about it. Many websites have areas that can be improved, like mobile-friendliness, site speed, conversion-friendly design, and ease of navigation. Our web team can help with all these aspects.

However, some websites use outdated content management systems, have broken plugins, or have a confusing structure. These issues can harm your marketing and SEO efforts, making your site less attractive to potential customers. A complete website redesign is often recommended to make your site more effective and drive more leads and sales.

What Types of Home Services Benefit the Most from Digital Marketing?

Nearly any home services business can gain from digital marketing if managed by a skilled team. Since many specializations are highly competitive, ensuring your digital marketing messages are clear and compelling is as essential as encouraging potential customers to reach out. Digital marketing strategies benefit various home services specializations, including:

  • Contractors—A steady flow of incoming projects is essential for contractors, especially if their business is seasonal. Allow our team of professional marketers to utilize their contractor marketing talents to attract the consumers that are necessary to grow your business and enhance overall income.
  • Electricians—Homeowners and business owners always need electrical work, and finding the right electrician is at the top of their minds. With our electrician marketing tactics, we can help ensure those people see your company and continue generating sales for you.
  • HVAC—Our HVAC marketing services allow us to analyze your company’s unique elements and offer tailored solutions for building and maintaining an impressive online image. We will provide you with measurable results, whether through form submissions or phone calls. We know seeing your ROI is essential.
  • Plumbers— There’s no shortage of companies for plumbing work. At Astrado Marketing Group, we will use our proven digital marketing tactics for plumbers to help you and your business stand out. This consists of generating more quality leads, boosting sales, enhancing internet visibility, and more.
  • Roofers—Have you discovered that your competitors rank higher than you or do not show in the coveted local map pack when you search for “roofing company near me” on Google? To generate quality leads and results, we can create a personalized digital strategy based on your present site, marketing goals, and location.
  • Painters—Whether business owners or individual homes, everyone uses search engines to discover dependable and respectable painting businesses to execute their work. We can assist you in making sure your company is visible to individuals looking for what you offer.
  • Other home services providers—Many businesses, including landscaping professionals, handymen, developers, pest control companies, septic tank management companies, and others, fall into the home services area.

Have More Questions for Us? Reach Out!

At Astrado Marketing Group, we aim to use our collective experience to help your business. If you have more questions about digital marketing for the home services business, please contact our team now.

Essential Digital Marketing Strategies for Home Service Companies Should Be Doing

Our expert team has supported businesses across numerous industries, including home services, in effectively reaching their target audiences online. To boost your company’s online presence, consider these four vital digital marketing strategies designed specifically for home service companies:

SEO or Search Engine Optimization

Good search engine optimization (SEO) will boost the quality and number of visitors to your website. Our SEO process focuses on keyword research, link building, and data analysis.

Writing quality content is critical for getting leads and expanding your organization. This may include designing product or service pages, industry blog posts, or other landing pages that promote your service. Your company must provide interesting content to establish itself as a market leader. In addition, internet search engines value websites that consistently provide rich information.

Website Design and Development

Websites should be designed to fulfill your marketing objectives, target demographic, and be conversion-friendly.

Mobile searches have increased over time, with an estimated 7.26 billion mobile users by 2022. Therefore, a mobile-friendly website is essential to accommodate these searches. In emergencies like a burst pipe or flooding, people often use their smartphones to find home service companies.

To improve user experience, you should:

  • Use high-quality photos of your work.
  • Create location-specific pages
  • Have clear calls to action
  • Redirect any deleted pages.
  • Include reviews and testimonials from satisfied customers.
  • Maintain a regularly updated blog.

Your website should also be easy for your team to update and manage. A user-friendly website is valuable to your home services company’s digital marketing strategy!

Effective Pay-Per-Click Campaigns

Pay-per-click (PPC) advertising is a powerful tool to target your audience and attract qualified leads. These campaigns can provide detailed services such as monthly ROI reports, expertly crafted ad copy, in-depth keyword analysis, and comprehensive audits.

PPC often generates twice the number of impressions and visitors compared to SEO. When implemented correctly, it can significantly enhance your brand awareness.

Creating an exciting and beautiful landing page for your adverts is critical for home service businesses. This page should feature a clear and straightforward call to action, guiding potential customers to call your company or complete a contact form. This method is essential for increasing conversion rates and assuring the success of your PPC advertising.

Leveraging Social Media Marketing for Home Services

Investing in a solid social media strategy is crucial for your business. This involves regularly creating and scheduling posts, actively connecting with your audience, and tracking campaign results.

Social media marketing helps build brand visibility, a critical factor in the home services industry. Since 51% of people are likely to share videos more than any other content, incorporating video content into your strategy is highly recommended for 2024 and beyond.

Incorporating social media marketing into your digital strategy may drastically increase brand exposure and following base across several social networks.

Crafting a Custom Marketing Strategy for Your Home Services

At Astrado Marketing Group, we tailor our marketing strategies specifically for your home services business, aligning with your unique goals and target audience. Whether you’re looking to refine your existing digital marketing tactics or build a comprehensive plan from the ground up, we’re here to assist you.

Our dedicated in-house team boasts over 25 years of combined experience in digital marketing. We offer specialized marketing solutions emphasizing meticulous attention to detail, top-tier campaign quality, and exceptional customer service.

We are committed to ensuring your marketing campaigns perfectly align with your objectives and deliver the desired results. If you need help determining where to begin, contact us today for a free website evaluation and discover how we can surpass your digital marketing expectations.

Achieve Actual Outcomes

Beyond offering essential digital marketing services, our team provides concise monthly reports for each client. These reports deliver precise and relevant data on the performance of your campaigns, highlighting only the most critical information.

Our home services marketing reports include:

  • A summary of the work our team completed that month
  • Changes in website traffic
  • PPC campaign performance metrics
  • Improvements in keyword rankings
  • The impact of social media outreach

Everything in our reports and plans is designed to provide a measurable return on investment. Here are some samples of what we’ve accomplished for our clients:

  • 117% increase in form submissions per month
  • 1,528% rise in traffic
  • 295% boost in conversions
  • The site conversion rate increased from 1.54% to 4.6%

Get to Know Our Skilled Digital Marketing Company

Astrado Marketing Group is a full-service digital marketing company with offices in various cities. Our staff has decades of expertise in online advertising, having created campaigns for customers across the United States.

We know each campaign is unique to your industry, and our entirely in-house digital marketing team is dedicated to providing you with a strategy that will supply actual results.

Why Choose Astrado Marketing Group for Your Home Services Digital Marketing

At Astrado Marketing Group, we offer your business a unique and reliable digital marketing experience. We strive to give you the best-qualified leads that will convert. Our team of marketing specialists is unique, and we work hard to please our clients using various strategies.

  • Results drive us – Our team works to meet your goals through our various strategies while examining data from Google Analytics that can lead to improvements.
  • We create customized approaches—there are no cookie-cutter solutions here. Everything is personalized to your specific goals, target audience, and region. We want our work to be tailored to your specific needs.
  • We focus on data – We provide our clients with reports highlighting how our campaigns progress each month and use data-tracking software to measure our successes. We also schedule routine meetings with clients to discuss our campaigns’ status and uncover potential opportunities from a marketing perspective.
  • We have an in-house staff—As mentioned above, we are an entirely in-house firm, and working closely with our clients is one of our greatest strengths. We are dedicated to providing you and your business with the highest-quality services.

In addition to our work in digital marketing for home services, we’ve also helped various businesses in other fields, showing our versatility. Some of our areas of expertise include:

  • Construction
  • Dental
  • Finance
  • Franchises
  • Healthcare
  • Automotive
  • Aerospace
  • Industrial
  • Landscaping
  • Legal
  • Manufacturing
  • Retirement communities
  • Technology and IT
  • Higher education

At Astrado Marketing Group, there is little we have yet to see, and we pride ourselves on being experienced across the board. This is highlighted by the significant success we’ve had in our services.

We’re ready to use our experience in digital marketing for home services. Suppose you are still trying to decide which direction to take. In that case, you can browse our website and find reviews from former and current clients who express their experiences with our team’s work. You can also check out some of our case studies to see our previous successes.

If You Need Digital Marketing for Your Home Services Company, Reach Out to Us Today!

At Astrado Marketing Group, we’re passionate about helping your home services business thrive in the digital landscape. Our expert team offers tailored digital marketing strategies that drive traffic, generate leads, and boost your bottom line. Whether you need SEO, PPC, social media management, or a complete website overhaul, we’ve got you covered. Let us take your online presence to the next level. Don’t wait – reach out to Astrado Marketing Group today and watch your business grow!


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